OneTo7 Group

Location: Hyderabad, Telangana

Employment Type: Full-time

Experience: 4–7 years

Department: Marketing & Growth

Reporting To: Founder / Management

About OneTo7 Group

OneTo7 is a growing business group building technology, software, SaaS, service and consumer-focused businesses.

Our current ecosystem includes:

• OneTo7 Solutions – Software, Odoo ERP, business automation, technology and digital solutions
• OneTo7 Enterprises – Consumer and commercial products and services
• OneTo7 Stays – Hostel/PG management SaaS platform (yet to be start)
• BookMyTechie – Technology/service marketplace (yet to be start)
• Other products and businesses currently under development

As the group continues to expand, we are building a centralized marketing and growth function that can support multiple businesses under the OneTo7 umbrella.

We are looking for an experienced Head of Digital Marketing & Growth who can take ownership of this function and build a scalable, measurable marketing engine across our businesses.

About the Role

This is not a conventional social media or Ads Manager role.

You will own the overall digital marketing and growth function for OneTo7 Group, including:

Performance Marketing + SEO + Organic Growth + Content Strategy + Social Media + Google + YouTube + Digital PR + AI Search/GEO + Analytics + Conversion Optimization

You will be responsible for deciding:

• Where OneTo7 should invest its marketing budget
• Which channels should be used for each business
• Which customer segments to target
• What content should be created
• How campaigns should be structured and scaled
• How websites and landing pages should convert better
• How to improve organic visibility
• How to build brand authority
• How to connect marketing activity with qualified leads, customers and revenue

You will work closely with the Founder, entity-specific sales teams, our existing Digital Marketing Executive and external specialists/freelancers when required.

This Is a Builder Role

We are looking for someone who can build and own a marketing system, not someone who only executes predefined tasks.

Your responsibility will be to:

• Provide & Implement strategic direction
• Improve the existing marketing system
• Mentor and develop the internal marketing team
• Build processes and SOPs
• Bring specialist expertise when required
• Test and optimize new channels
• Scale what works
• Stop what doesn't work
• Connect marketing performance with actual business results

You are not expected to personally perform every specialist task such as graphic design, video editing, technical SEO or PR outreach.

You are expected to own the strategy, quality, execution direction and outcomes, using the internal team and external specialists where appropriate.

Key Responsibilities

1. Overall Marketing & Growth Strategy

• Develop the overall digital marketing strategy for OneTo7 Group.
• Create separate strategies based on the business model and growth stage of each entity.
• Identify target audiences, customer segments and acquisition opportunities.
• Develop monthly and quarterly marketing plans.
• Allocate marketing budgets based on performance and business priorities.
• Establish marketing KPIs for each business.
• Identify new channels and growth opportunities.
• Build repeatable marketing systems for launching future OneTo7 products and businesses.
• Continuously analyze market trends, competitors and customer behavior.

2. Performance Marketing

Own the strategy and performance of paid acquisition across relevant platforms.

Platforms may include:

• Meta Ads
• Google Ads
• YouTube Ads
• Remarketing / Retargeting
• Display campaigns
• Other relevant advertising platforms

Responsibilities:

• Campaign strategy and architecture
• Audience research
• Keyword research
• Ad positioning and copy strategy
• Creative strategy
• Landing page strategy
• Budget allocation
• A/B testing
• Conversion optimization
• Lead quality optimization
• Campaign scaling
• Performance analysis

The objective is not simply to generate leads.

The objective is:

Qualified Leads → Customers → Revenue

3. Google Ads & Search Marketing

Build and manage Google acquisition strategies across appropriate businesses.

Responsibilities include:

• Search campaign strategy
• Keyword research
• Search intent analysis
• Competitor research
• Ad copy strategy
• Landing page recommendations
• Conversion tracking
• Search campaign optimization
• Remarketing
• Budget allocation
• Search performance analysis

Identify opportunities where Google Search can capture customers actively looking for OneTo7's products and services.

4. SEO & Organic Growth

Own the overall SEO strategy for OneTo7 websites.

Responsibilities include:

• SEO strategy
• Keyword research
• Competitor analysis
• Technical SEO coordination
• On-page SEO
• Local SEO
• Content SEO
• Internal linking
• Website structure
• Service/product pages
• Location pages
• Google Search Console
• Google Business Profile optimization
• Organic traffic growth
• Organic lead generation
• Backlink and authority strategy

You should be able to develop an SEO roadmap and coordinate internal or external resources to execute it.

5. AI Search / GEO

Develop strategies to improve OneTo7's visibility across AI-powered search and discovery platforms.

Areas may include:

• Generative Engine Optimization (GEO)
• AI search visibility
• Brand/entity optimization
• Structured and authoritative content
• FAQ and knowledge content
• Search-intent content
• Digital mentions and citations
• Content designed around real customer questions
• Building brand authority across relevant online sources

Stay updated on developments in AI search, Google search and emerging AI discovery platforms.

6. Organic Social Media & Content Strategy

Develop a structured content strategy for each OneTo7 business.

You will decide:

• What content should be created
• Which audience it targets
• Which platform it belongs on
• What the hook should be
• What message should be communicated
• What CTA should be used
• What business objective it supports

Platforms may include:

• Instagram
• Facebook
• YouTube
• LinkedIn
• Other relevant platforms

The focus should be on content that contributes to brand awareness, trust, discovery, leads and revenue, rather than simply increasing followers.

7. Reels & Short-Form Video Strategy

OneTo7's Founder is actively involved in creating video content.

You will be responsible for developing practical content briefs that can be directly recorded.

For example:

Reel Topic:

Why balcony safety nets fail after installation

Hook:

Before you buy a balcony safety net, check these 3 things.

Talking Points:

• Net quality
• Rope quality
• Installation quality

CTA:

Contact OneTo7 Enterprises for a site assessment.

You will develop:

• Reel ideas
• Hooks
• Scripts
• Talking points
• Content series
• Educational concepts
• Promotional concepts
• Customer-problem content
• Case-study content
• Before/after concepts
• Founder-led content
• Platform-specific adaptations

The internal marketing team will handle implementation, publishing and coordination.

8. YouTube Strategy

Develop and execute a YouTube strategy including:

• YouTube Shorts
• Long-form content where appropriate
• Educational videos
• Product/service videos
• Case studies
• Founder-led content
• Search-driven content
• YouTube Ads where appropriate

Repurpose strong content across relevant platforms where practical.

9. Digital PR & Brand Authority

Build long-term digital authority for OneTo7 brands.

Responsibilities may include:

• Digital PR
• Industry publications
• Guest articles
• Founder/company stories
• Relevant media opportunities
• Partnerships
• Business directories
• Industry communities
• Brand mentions
• Reputation and review strategy

The focus should be on building genuine authority and credibility, not artificial link-building or low-quality placements.

10. Website & Conversion Optimization

Work with the technical team to improve website and landing-page performance.

Identify opportunities around:

• Landing pages
• Website copy
• Calls to action
• Lead forms
• WhatsApp conversion
• Phone conversion
• Product/service pages
• Pricing pages
• Testimonials
• Reviews
• Case studies
• Trust signals
• User experience
• Conversion tracking

The objective is to improve:

Visitor → Lead → Qualified Lead → Customer

conversion.

11. Marketing Analytics & Attribution

Build proper marketing measurement across OneTo7 businesses.

Track metrics such as:

• Ad spend
• CPL
• Cost per qualified lead
• Customer acquisition cost
• Lead-to-customer conversion
• Website conversion rate
• ROAS
• Marketing-generated revenue
• Organic traffic
• Organic leads
• Search rankings
• Branded search growth
• Channel performance
• Campaign performance

Where possible, connect:

Campaign → Lead → Qualified Lead → Opportunity → Customer → Revenue

Marketing decisions should be based on measurable business outcomes rather than vanity metrics.

12. CRM & Sales Coordination

Work closely with each entity's sales team.

Understand:

• Which campaigns generate quality leads
• Which campaigns generate poor leads
• Why leads are lost
• Which products/services convert best
• Which customer segments convert best
• Which locations perform best
• Which campaigns generate actual revenue

Use sales feedback and CRM data to continuously improve marketing.

The marketing team should not stop at:

We generated 500 leads.

The important question is:

How many became customers and how much revenue did marketing generate?

13. Marketing Technology & Tracking

Practical experience with the following is preferred:

• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Ads Manager
• Meta Business Suite
• Google Ads
• YouTube Studio
• Google Business Profile
• CRM platforms
• Marketing dashboards
• Conversion tracking
• AI marketing tools

Experience with Odoo CRM or similar CRM systems is an advantage.

14. Multi-Brand Marketing

You will work across businesses with different marketing models.

OneTo7 Enterprises

Local lead generation, Meta, Google Search, local SEO, Google Business Profile, content and customer acquisition.

OneTo7 Solutions

B2B marketing, Odoo/ERP content, SEO, Google Search, LinkedIn, case studies, thought leadership and digital authority.

OneTo7 Stays

SaaS/product marketing, customer acquisition, SEO, performance marketing, content and partnerships.

BookMyTechie

Marketplace growth, customer acquisition, technician acquisition, local marketing and network development.

As new OneTo7 products and businesses are launched, you will help establish their marketing strategy and acquisition engine.

What We Expect From You

We want someone who thinks like a growth owner, not simply a marketing executor.

You should be comfortable answering questions such as:

• Where should we invest the next ₹1 lakh?
• Which channel should we scale?
• Which campaign should we stop?
• Why are leads not converting?
• Which customer segment is most valuable?
• How can we reduce CAC?
• How can we increase organic leads?
• What content should we create next?
• How can we build authority for a new brand?
• How should we launch marketing for a new product?
• Which channel is producing actual revenue?
• What should we test next?

Required Experience

Must Have

• 4–7 years of practical digital marketing experience
• Strong hands-on Meta Ads experience
• Strong Google Ads experience
• Strong understanding of SEO
• Experience with Google Analytics and Search Console
• Experience developing content strategies
• Strong understanding of marketing funnels
• Experience with lead-generation campaigns
• Strong analytical and reporting skills
• Experience working across multiple digital marketing channels
• Ability to independently develop marketing strategies
• Strong understanding of customer acquisition and conversion

Preferred

• Experience working directly with real businesses and measurable budgets
• Proven lead-generation results
• Experience with both B2B and B2C marketing
• Local/service-business marketing experience
• SaaS/product marketing experience
• Local SEO experience
• YouTube and short-form video strategy
• Digital PR
• AI Search/GEO
• CRM and marketing attribution
• Experience managing or mentoring junior marketers
• Experience working with multiple brands/businesses simultaneously

What Will Make You Stand Out

We care more about real results than certifications.

During the interview, you should be able to demonstrate previous work using actual numbers.

For example:

Advertising Spend → Leads → Qualified Leads → Customers → Revenue

Be prepared to explain:

• What the original business problem was
• What strategy you implemented
• Which channels you used
• How much was spent
• What changed
• What measurable result was achieved
• What challenges you faced
• What you learned
• What you would do differently today

Candidates with only theoretical knowledge or certification-based experience may not be suitable for this role.

Performance Expectations

Your performance will be evaluated primarily through measurable business outcomes, including:

Customer Acquisition

• Qualified leads
• Customer acquisition cost
• Lead-to-customer conversion
• Marketing-generated customers

Revenue

• Marketing-attributed revenue
• Revenue generated through marketing channels
• Campaign profitability

Paid Marketing

• Meta performance
• Google performance
• YouTube performance
• ROAS and acquisition efficiency

Organic Growth

• Organic traffic
• Organic leads
• Search visibility
• Local SEO performance
• Brand search growth

Content

• Content quality and consistency
• Audience engagement
• Content-driven discovery and leads

Strategic Growth

• Successful marketing experiments
• New channels launched
• New market opportunities
• Marketing systems and SOPs
• Internal team development

Follower count, likes and impressions alone will not be treated as primary performance measures.

Compensation

Expected Salary: ₹40,000–₹60,000 per month, depending on experience and proven results.

A performance-based incentive may be provided based on mutually agreed business and marketing KPIs.

The exact incentive structure will be discussed based on the candidate's experience and responsibilities.

Why Join OneTo7?

This is an opportunity to build the marketing function of a growing business group rather than simply manage an established brand.

You will have the opportunity to:

• Work directly with the Founder
• Build marketing systems from an early stage
• Work across technology, SaaS, services and consumer businesses
• Experiment with multiple acquisition channels
• Build brands from the ground up
• Launch marketing strategies for new products
• Work with an internal marketing team
• Mentor and develop junior talent
• Experiment with AI-driven marketing and search
• Take ownership of measurable business growth

If you enjoy building, testing, measuring and scaling marketing systems — and can connect marketing activity to real business results — we'd like to hear from you.